Having a great website is the first step to having a successful business presence on the web. Ensuring your website is being found by your key clientele is the next step. A large part of this process is Search Engine Optimisation (SEO), which is about putting your website first when people search for your products or services on search engines such as Google, Yahoo or Bing.
If your website is not on the first page of search results for important search terms relevant to your business, then you are missing out!
Our SEO Services
We have many years of experience in helping websites attain great results in search engines, and we never employ black-hat SEO tactics.
Our SEO guru’s develop a marketing plan based around your primary keyphrases, and work to ensure your website comes up when someone types those keyphrases into a search engine. SEO is a complex procedure, with lots of factors involved, and having regular ongoing SEO work is the best tactic for getting and keeping great results in search engines.
Our Search Engine Optimisation services should be combined with our digital marketing campaigns, and can include, but are not limited to:
- Optimising the website for predetermined keyphrases
- Creating inbound links to your website from other high quality websites
- Setting up and configuring Google Accounts
- Assisting with Social Media
- Blog Entries
- Online Marketing Campaigns to help advertise your business on other relevant websites
- Search Engine Marketing (SEM) using Google AdWord Campaigns, Bing Ads or Facebook Ads.
What is Search Engine Optimisation?
Website Search Engine Optimisation is all about optimising your website in ways that will result in your website achieving top positions in a Search Engine Results Page (SERP) when someone searches for something relevant to your business. For example, if you own a Backpacker in Queenstown, you would might want your website to come up if someone searched for “Queenstown backpackers”, or “group accommodation in Queenstown”, or “cheap places to stay in Queenstown”.
Take a minute and write down a few really important words that describe your business, and the services or products you offer. If you have sell clothing, you might write down words like “clothing, clothes, sales, adults, childrens, dresses, free shipping” etc. Now, group them into a few key phrases. An online clothing store might have “online clothing store, childrens clothing, clothing sale, free shipping nationwide”. Next go to www.google.co.nz and do some searches with those keyphrases – can you find your website? If you can’t find your website on the first page of results, you are missing out.
All sound too confusing? Don’t worry, we’re experts in SEO and digital marketing so let us do the analysis and hard work so you can focus on running your business.
What is Search Engine Marketing?
Search Engine Marketing (SEM) is online advertisements to increase the visibility of your website in search results. The most common form of this is Google AdWords – a cost-per-click form of advertising.
Well optimised and managed Google AdWord campaigns can place your business in the first position of results for key search terms providing maximum visibility and netting you huge increases in business.
The best thing about a well managed SEM campaign is that your ads are shown to only those people who are directly interested in your product. Unlike TV or Radio advertising which is shown to a much wider group of people, who may or may not be interested in your product.
Another great thing about SEM is that you can set your own budget, whether that is $10 per day or $100. Your ads will show until your maximum budget is reached.
What are Keyword Phrases?
Keyword phrases are combinations of words that people commonly use to look for a product or business on the Web.
For example, if your business specialises in flowers, common search terms are: “flower gift” and “flower gift delivery”. Search terms are normally combined with an area, and sometimes a country, for example: “flower gift auckland” or “flower gift delivery christchurch new zealand”.
Have a look and see where your website is. Go to www.google.co.nz and type in some key terms. If your website comes up in the first few sites, then you’ve got a very good result. If you are not on the first page of results, then most people will not be finding you.
Keep in mind that search engines like Google will change the results you see to what they think are most relevant to you. Google Chrome has an Incognito option that you can use to see unbiased results search results.