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How to Spot the Scam
We’ve all experienced scam emails. They are like the junk mail of the digital world. Scam emails clutter your inbox and can even pose a real threat if you’re not careful! The good news is, spotting spam doesn’t have to be complicated or stressful. Here is a quick guide to help you spot the red flags and stay on top of the sneaky scammers.
Is Email Marketing Dead? Not Even Close!
As digital marketing has evolved, many wondered whether email marketing would become obsolete in favour of newer platforms like social media. The truth is, email marketing isn’t just surviving—it’s thriving.
How can K.I.S.S help my online marketing?
When it comes to online marketing, sometimes less really is more! The KISS principle — Keep It Simple, Stupid — might sound blunt, but it’s a winning formula for cutting through the noise and getting straight to what matters.
Do you need a marketing strategy?
If you’re a small or medium-sized business owner wondering whether you should invest the time and effort into building one, the answer is a resounding yes. Why? Because a well-crafted strategy is your roadmap to success.
What a Keyword Phrase is & why it helps your SEO
If your webpage doesn’t target specific keywords or phrases, it won’t attract much organic (also known as unpaid) traffic from search engines like Google. Search engines show users content that closely matches their queries, so it’s crucial to focus on relevant keywords.
A simple Guide to SEO
Building a great website is just the beginning of having a successful online presence. Even when your website looks fantastic, the next step is ensuring it reaches your target audience and turns visitors into loyal customers.
Understanding greenwashing: navigating sustainability in business
In today’s market, the pressure to appear as environmentally friendly can tempt businesses into practices that border on greenwashing – a form of advertising or marketing that misleads consumers with claims of sustainability.
5 common website mistakes
Have you checked your business’ website is set up correctly? A simple mistake in your website setup can result in a lost sale, lowered rankings by Google, or visitors feeling confused or unhappy. Let’s make sure your website is working as hard as you are!
Are Pop-Ups Ruining your SEO Ranking?
SEO is a tricky game. Even when you think you’ve got your website in a sweet spot, there’s still more to consider: turning those Google visitors into loyal customers. Could pop-ups be secretly sabotaging your SEO mojo? Let’s get into it!