Instagram is always evolving (we are well aware of this by now!), and the latest updates are shaking things up again, in a good way.
If you’re creating content for the platform, you’ll want to pay attention to two major changes: 4:5 ratio feed previews and longer 3-minute Reels. Here’s what you need to know and how to make these updates work for you.
have you noticed that your Instagram feed layout has changed?
The updated Instagram grid now showcases thumbnails in a 4:5 ratio instead of the square 1:1 frame. This adjustment makes vertical compositions more prominent, giving the overall profile a taller and more modern feel, optimised for mobile screens.
This shift was bound to happen with the rise of Reels and Stories, where vertical formats take the lead. But for those who’ve built their Instagram aesthetic around the classic square, this update reshapes how profiles are viewed — and how we approach content moving forward.
In other words, your Instagram profile might be looking a bit strange now, but there is a way to edit this! Follow the steps shown above or if you’d like to watch a video on how to fix your Instagram grid feed, go watch this video!
Instagram reels are now 3 minutes long!
Reels have been a game-changer, but Instagram has been a bit behind with the allowed length of videos on the app. For example, you can post vertical videos on TikTok that are up to 10 minutes long!
Finally, Instagram has now extended their reel length to 3 minutes. This update allows for more storytelling, tutorials, and in-depth content without needing to rush and squeeze it into 90 seconds.
So why does this matter?
- You have more time for storytelling – Brands, creators, and businesses can now create longer-form content without splitting it into multiple parts.
Gain stronger engagement – More time to hook viewers, provide value, and keep them watching.
More repurposing opportunities – You can now easily repurpose TikToks, YouTube Shorts, or longer video content without heavy edits.
For more details on how to utilise this new update, watch this video!
how to adapt your content strategy to these changes
So, now you’re wondering how to adapt to these changes? Or even if they apply to you?
If you’re using Instagram for yourself or your business, you should take these tips on board!
How to stay on track:
- Design with 4:5 in mind – Use portrait formats for feed posts to maximise visual impact.
- Experiment with longer Reels – Try tutorials, behind-the-scenes clips, or deeper storytelling.
- Test engagement – See if your audience prefers longer videos or still enjoys quick, snappy content.
Just because Reels can be 3 minutes long doesn’t mean they should be! Every audience is different, so it’s worth testing out different video lengths and analysing what keeps your viewers engaged the most.
lessons learned
Instagram is constantly evolving, and these updates are designed to keep users engaged while giving creators more flexibility. Are you ready to make the most of the new format? Start creating and let us know what you think!
Or, if you’re in need of assistance setting up your new content strategy, contact us for an obligation free consultation, and we’ll help you create a tailored plan to navigate these changes.