Innovate Digital - Digital Marketing Agency Christchurch
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Not All Leads Are Equal

Need More Leads? Or Better Google Ads?

The Leads Worth Chasing Change Everything

Most agencies chase volume. More clicks, more leads, more of the same report. Nobody’s telling you which ones actually turned into paying work.
Call Anna, 021 557 941

Prefer to text? Message 021 557 941, no forms to fill in.

You’ve probably run ads before. Maybe you’re running them right now.

The clicks come in. The spend goes out. And somewhere in between, it gets fuzzy.

Maybe they used to work, and lately they don’t. Same spend, worse results, nobody can tell you why.

Or the leads come in, but they’re the wrong ones. Wrong budget, wrong job, wrong suburb. You’re paying for enquiries you were never going to win anyway.

You get a report full of numbers. Impressions, clicks, a cost per lead.

None of it tells you what actually matters, how many of those leads became paying customers, and what they were worth.

Or worse, you call your agency to ask, and you don’t hear back. Or you get an answer that doesn’t actually answer the question.

That’s not a Google Ads problem.

That’s a lack of strategy. A lack of systems.

And it’s fixable.

The answer

We Build Google Ads Campaigns Around Your Highest Profit Jobs. Not Just More Leads

We don’t just build campaigns. We build systems.

That means:

01

Campaigns built around your highest profit jobs, not just any leads

02

Call tracking on every campaign, so you know how many phone calls your ads brought in, not just clicks

03

Your ads, your website, and your CRM working as one connected system, so you can see which leads actually turned into paying work and you don’t lose track of any of them

04

A strategy session every month, in person or on Teams, going through the real numbers together

05

Direct communication. If something’s not working, you’ll hear it from us first

For Trade Businesses Doing $1M+

Google Ads Is Only Part of It.
There's Something Bigger for You.

If you’re a trade business already past your first million, ads alone won’t get you where you’re going.

You need strategy, a system, a website, a CRM, brand presence, and a team running the whole thing for you.

So you’re not just buying clicks.

You’re building a business you can actually sell one day, not just a job you can’t leave.

See the Freedom Growth Framework

Reach high-intent customers at the exact moment they’re searching

Google Ads allows your business to reach the right customers at the exact moment they’re searching for your services.

At Innovate Digital, we build scalable Google Ads campaigns focused on what actually drives growth. Qualified enquiries, consistent lead flow, and measurable return on investment.

With 17+ years of experience and millions in managed ad spend, we’ve helped businesses across Christchurch and New Zealand grow through data-driven campaigns built for predictable performance, not guesswork.

If you’re ready to grow your business, we’ll help you turn your advertising into a reliable source of customers.

Call Anna, 021 557 941

Real results, real businesses

Not theory. Proven Results.

"We’ve been working with Anna and the team at Innovate Digital for nearly four years, and they’ve been with us right from the very beginning of our business journey. From building our original website to managing our Google Ads, SEO, social media, brochure and business card design, they’ve truly been a one-stop shop for all our marketing needs. What stands out most is the genuine care and support Anna provides. Regular check-ins, honest feedback, and a real commitment to helping our business grow have made Innovate Digital feel like an extension of our whānau. Thanks to their expertise, we’ve consistently generated quality leads and attracted new clients. If you’re looking for a marketing team that is knowledgeable, proactive, and genuinely invested in your success, I couldn’t recommend Anna and Innovate Digital highly enough."
Josh Moulson - owner Affordable Moving Solutions
Josh Moulson
Affordable Moving Solutions
"For any businesses out there that want some serious horsepower added to their business then you’ve just landed on the mothership. Anna and her team are super professional, accurate and creative it really takes things to the next level and knocks it out of the park!!! I was a super analogue, direct marketing/networking person and the traction Anna got us through our fully revamped website generated $30,000 gross profit in the first 8 weeks after launch. Now that was impressive and Anna is embarking on the next phase of our strategy with the company CRM and Optimization “stuff” (told you I wasn’t a tech person). If you’re considering anything in this arena to grow your business and want to earn more profit then stop reading this and get on the phone to Anna."
Leigh Andrews
Carpet Now
"We couldn't be happier with the incredible work Anna and the team at Innovate Digital have done for our business. They created our amazing website that not only looks professional and modern but also perfectly represents our brand. They have also been managing our Google Ads campaigns, and the results have been fantastic. We've seen a noticeable increase in enquiries and overall online visibility. They took the time to understand our goals and definitely delivered beyond our expectations. We highly recommend Innovate Digital!"
Josh Tate - owner Ethos Plumbing
Josh Tate
Ethos Plumbing

One CRM System. Every Lead. Nothing Missed.

Here’s what our CRM system can actually do for your business:

A true partner. Not a set-and-forget agency.

We only work with businesses that are serious about growth. That means monthly strategy sessions, in person or via Teams, where we review real performance data, adjust direction, and plan the month ahead. Regular check-ins between sessions mean nothing waits until next month.

Real phone tracking. Not just clicks.

We set up actual call tracking on every campaign, so you know exactly how many phone calls your ads generated, not just how many people clicked. Most agencies don't do this. We consider it essential.

Closed-loop attribution, from ad click to won job.

Where possible, we close the loop completely. For clients using our GHL CRM, we feed completed job values back into Google Ads. That means your campaigns are optimised against actual revenue, not just leads. You'll know exactly what every dollar of ad spend returned.

A full marketing system, not just ads.

Google Ads works best when it's connected to everything else. That's why we pair every campaign with our GoHighLevel CRM: lead capture, pipeline tracking, automated follow-up, SMS capabilities, and e-signature if needed. If you're already using project management software like Fergus or Servicem8, we'll connect it where we can.

Certified. Official. Accountable.

Every campaign is managed by certified Google Ads professionals, not account managers who dabble. As an official Google Partner we're held to high performance standards, with direct access to Google support and beta features that give our clients a genuine edge.

Your website is half the equation. We look at both.

A great Google Ads campaign sending traffic to a weak website is money wasted. We consider your website and your ads as one connected system, and where needed, we work with clients to make sure their site is built to convert the traffic their ads are paying for. Because clicks only become customers when the whole journey works.

Lets start a conversation

Are you ready to drive real growth for your business? We’d love to hear your vision and goals.

Call us on 0800 999 549 or fill out the form and let us know how we can help and we’ll be in touch soon.