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From one truck to a fleet – the digital engine behind AMS’s growth

Case Study: Affordable Moving Solutions Christchurch

Josh started AMS with one truck, a self-built GoDaddy website, and a blocked Google Ads account. We rebuilt everything from the ground up — website, ads, SEO, and social — as one connected system.

The results speak for themselves. Google Ads now convert at 33.44%. Organic search continues to reduce reliance on paid traffic. And on social, campaigns like the Free Sh*t Game helped AMS build something most brands can’t buy — genuine local community.

Today, AMS is a recognised, respected and recommended Christchurch brand, with a full team and fleet.

AMS - Digital journey success story. From 1 truck to a a fleet

Client

Affordable Moving Solutions

Services

Strategy, Website design & development, Google ads, Meta ads, SEO/AIO, Social media management, Email marketing, Local SEO

Since

2022

Industry

Moving Company

Softwares Worked Within

WordPress, MoverMate, Mailchimp, Google Ads, Meta Business

Website

affordablemoving.co.nz

What we did

Strategy & Ongoing Partnership

  • Built a full digital strategy from the ground up — covering website, ads, SEO, social, and email as one connected system.
  • Regular strategy sessions to review performance, identify opportunities, and keep the business moving forward.

Comprehensive Audit & Website Development

  • Worked closely with the AMS team to design a site that reflects their culture, values, and Kiwi spirit.
  • Implemented a streamlined booking system to make it easy for customers to get a quote and convert.

Local Search Visibility & Optimisation

  • Optimised Google Business Profile and local SEO signals to increase visibility for Christchurch moving searches.
  • Built consistent local search presence to drive organic traffic and reduce reliance on paid ads over time.

Google Ads & Meta Campaigns

  • Launched targeted Google Ads campaigns focused on high-intent keywords — people actively searching for moving services in Christchurch.
  • A/B tested ad copy, landing pages, and forms to reach a 33.44% Google Ads conversion rate.
  • Tailored Meta campaigns to reach and re-engage local audiences, driving relevant leads and enquiries.

Email Marketing

  • Developed and managed email newsletters to stay front of mind, nurture leads, and keep the AMS community engaged.

SEO & AI Search Optimisation

  • Optimised site content and structure to rank in traditional search and appear as a cited source in AI-generated answers.
  • Built content with clear entities, locations, and outcomes so tools like ChatGPT, Gemini, and Google’s AI Overviews can accurately reference AMS.

Social Media Management

  • Managed social content that highlights AMS’s personality, reliability, and community focus.
  • Cross-posted strategically across platforms to maximise reach without doubling the workload.

Local Community Engagement

  • Introduced the Free Sh*t Game to build genuine local excitement and social reach.
  • Developed the Locals Supporting Locals initiative to deepen community ties and build long-term loyalty.

The outcome

Affordable Moving Solutions is now one of Christchurch’s most recognised moving companies — known for reliability, community spirit, and showing up everywhere their customers are looking.

Google Ads convert at 33.44%. Organic search keeps growing, compounding month on month. Their Google Business Profile drives consistent local visibility. And their social presence — built on genuine community initiatives — has earned them something no ad budget can manufacture: real local trust.

AMS went from one truck and a blocked ad account to a full team, a full fleet, and a digital system that works while they work.

That’s what connected strategy looks like.

Client Feedback

I can’t thank the team at Innovate Digital enough for the mahi they have put in to help build our business 💖 I can’t recommend the team enough. If you are looking for the best in digital marketing solutions. This is your team!

Josh Moulson
AMS today
AMS's current website
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