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Built to Attract the Best. ACIM – A Brand Worthy of World-Class Talent.

Case Study: ACIM

ACIM had been operating since 2003. Two decades of specialist industrial and marine electrical work, trusted by some of the South Island’s biggest names — Silver Fern Farms, GIB, HamiltonJet, Lyttelton Port Company, Independent Fisheries.

But their website and brand told none of that story.

For a business winning contracts with major industrial operators, the old site was outdated, not mobile-friendly, and completely disconnected from the quality of the work and the people behind it.

The bigger problem? ACIM is an employee-owned business. A specialist firm built by people who take genuine pride in what they do. And they needed a brand that reflected that — not just to win more work, but to attract the kind of world-class electricians who choose employers carefully.

ACIM needed to look like the leaders they are.

Case Study - ACIM full brand and website rebuild

Client

ACIM

Services

Strategy, Website design & development, SEO/AIO, Local SEO, Full Rebrand

Since

2025

Industry

Industrial Electricians

Softwares Worked Within

WordPress

Website

www.acim.co.nz

What we did

This wasn’t just a website rebuild. It was a full brand transformation — built around two goals: winning better clients, and attracting better people.

Brand Identity & Strategy

  • Full strategic rebrand — from AC Industrial & Marine to ACIM, a name and identity built for growth and the kind of reputation that attracts serious talent.
  • New logo and visual identity designed to reflect precision, expertise, and professionalism at an industrial scale.
  • Brand messaging built around the employee-ownership story — because that’s genuinely rare, and the right people respond to it.
  • Positioning ACIM as a top-tier firm where skilled electricians build real careers, not just jobs.

Website Design & Development

  • Designed and built a completely new website — modern, fast, mobile-first, and built for two audiences: industrial clients and world-class candidates.
  • Clear service architecture across industrial electrical, marine electrical, and commercial laundry and kitchen — structured for how clients evaluate and compare.
  • Major client logos featured prominently — social proof that signals the calibre of work on offer.
  • Careers section built out as a genuine recruitment tool — not an afterthought.
  • SEO and AIO foundations built in from the ground up for long-term organic visibility.

Content, Photography & Video

  • Real photography and video stories produced to bring the team, the culture, and the work to life.
  • The employee-ownership story told authentically — because the best electricians want to know who they’re joining, not just what the job pays.
  • Video content developed for both the website and social media use.

Social Media Setup

  • LinkedIn, Facebook, and Instagram set up and aligned with the new brand — because top talent researches employers across every channel before they apply.

The outcome

A brand that finally reflects 20 years of specialist expertise — and one that world-class electrical professionals want to be part of.

Clean, credible, and built to attract both the clients and the people that ACIM has always been capable of working with.