You’re Getting Leads. Just Not the Right Ones.
Your lead numbers are up. Your enquiries are converting. On paper, your Google Ads marketing campaign is working. So why
Anna Hayes
August 7, 2026
Your lead numbers are up. Your enquiries are converting. On paper, your Google Ads marketing campaign is working. So why
You’ve done the maths. You know your target CPA. Your actual CPA holds under it. So the obvious next move
Every business owner asks this question. Then they Google it, and every article gives the same answer: “5 to 10%
You’re putting in the hours. Showing up, delivering great work, building your reputation. But while you’re doing all of that,
You’ve set the goals. You’ve built the strategy. Now comes the part most businesses rush through – or skip entirely.
April has a funny way of making business owners pause. The year is well underway, the early momentum has settled,