ACIM had been operating since 2003. Two decades of specialist industrial and marine electrical work, trusted by some of the South Island’s biggest names – Silver Fern Farms, GIB, HamiltonJet, Lyttelton Port Company, Independent Fisheries.
But their website and brand told none of that story.
For a business winning contracts with major industrial operators, the old site was outdated, not mobile-friendly, and completely disconnected from the quality of the work and the people behind it.
The bigger problem? ACIM is an employee-owned business. A specialist firm built by people who take genuine pride in what they do. And they needed a brand that reflected that, not just to win more work, but to attract the kind of world-class electricians who choose employers carefully.
ACIM needed to look like the leaders they are.