When it comes to online marketing, sometimes less really is more!
The KISS principle — Keep It Simple, Stupid — might sound blunt, but it’s a winning formula for cutting through the noise and getting straight to what matters.
where did k.i.s.s come from?
Did you know that the phrase “Keep It Simple, Stupid” was coined by the US Navy in 1960? Apparently the engineers were told to build designs that can be repaired by a man in a combat situation with only basic training and simple tools.
what 'simple' means...
Online processes need to be straightforward.
The fewer clicks, steps, and fields, the better your conversion rate. As marketers, we’re having more conversations around this concept than ever before.
- Simplify the messaging.
- Simplify the user experience.
Seriously — keep it simple.
here are 5 ways to keep your online marketing simple, stupid!
- Use minimalist designs:
We understand all the fonts and pretty colours are tempting….but please use clean layouts, easy-to-read fonts, and a consistent colour scheme. Avoid cluttering your pages with excessive images or text.
- Streamlined Conversion Process:
Reduce the number of steps required for users to complete actions like making a purchase or signing up. The fewer clicks, the higher the chances of conversion. Simple = successful
- User-Friendly Website Navigation:
Make sure visitors can find what they need with minimal clicks. Simplified menus and strategic design improve the user experience.
- Clear and Concise Messaging:
Avoid jargon, big words and lengthy explanations. Remember we said that your content needs to be easily readable for a 12 year old? Keep your content straightforward, simple and focused on your key points.
- Consistent Calls to Action:
Stick to one clear CTA per page or section. Whether it’s “Buy Now” or “Learn More,” keep the next step obvious and actionable.
if it isn't simple, it isn't successful
Complicated marketing strategies, messy websites, or unclear messaging can push customers away.
When people face too many choices, unclear directions, or difficult steps, they quickly get frustrated. This confusion often leads to them leaving your site instead of taking action.
A confusing process means fewer conversions because people can’t find what they need or struggle to complete tasks.
For example, a client of ours wanted to apply different shipping rates based on location, weight, and product size. However, this approach meant that customers wouldn’t know the shipping cost until they reached the checkout, which can be a deal-breaker.
Unclear shipping costs often cause people to abandon their carts, or worse, never even reach the checkout because they’re unsure of the final price.
We recommended a flat rate instead.
While sometimes you win and sometimes you lose with this method, it creates a simpler and more predictable experience for both the business and customers.
The simpler your strategy, website, and messaging, the easier it is for customers to stay engaged and take action.
Not sure where to begin with your marketing? Keep it simple with our help.
As part of our diverse marketing services, we offer a free strategy session to ensure your advertising is straightforward and effective from the start.
Let’s keep things simple together! 😊