The importance of Social Media
Social media plays a pivotal role in modern business marketing strategies for many compelling reasons....
5 ways to support small businesses
Supporting small businesses has lots of great advantages that also help support you in the process. It’s better for your local neighbourhood, better for the environment and better for your local economy. ...
Is this the end of Facebook and Instagram Shops?
On April 27 2023, Meta dropped the shattering news that Shops will no longer be supported in New Zealand going forward. For years, businesses have enjoyed the simplicity of creating online stores through Facebook and Instagram and having their clients complete their shopping experience off-platform....
How to Track Important Actions with Google Tag Manager
Google Tag Manager is a free tool from Google that allows you to easily add and manage tracking codes or "tags" on your website without having to edit the website code directly. You can even manage this yourself, saving time and resources....
Have You Migrated to Google Analytics 4?
We'll explore what's new with Google Analytics 4 and how your business can benefit from making the switch - and of course, how to do it!...
5 Things to Do For Your Business Before Closing This Christmas
Christmas, it's such a busy time of year! Suppliers and consumers alike are flat out. Consumers are kicking into full buying mode for Christmas; buying presents, booking holidays, thinking about martinis, beaches, comfy clothes and all the junk food and alcohol they're going to eat and drink. Businesses...
How to Create a Landing Page
A landing page is a very important part of your digital marketing campaign. This landing page is where you will send the targetted traffic you have sourced with a carefully targetted message. This page will contain the same message as in your ad text, but...
How to grow your business with Google Ads
If you are trying to grow your business, then marketing your business online means you can target the right people at the right time in the right location. You can put your business in front of people searching with intent to buy, engage services, or...
Is having an email list important?
If you'd said to me a year ago that the most important client list you could have was your email list, I would have laughed and truly thought you were joking. "Email is dead" I would have said, "you're better off marketing through Google, Facebook,...
10 Best Ways to Market your Business Online
These days when we want to learn about something, buy something, find somewhere or connect with someone - we turn directly to our mobile phone or computer. Printed mediums are largely vanishing into the ether of history, as the digital world becomes the new norm. So what are...