Keyword phrases are combinations of words that people commonly use to look for a product or business on the Web.
If your webpage doesn’t target specific keywords or phrases, it won’t attract much organic (also known as unpaid) traffic from search engines like Google. Search engines show users content that closely matches their queries, so it’s crucial to focus on relevant keywords.
A page ranking #1 for a targeted keyword in Google gains a click-through rate (CTR) of nearly 40%, while pages ranking lower receive significantly less traffic.
Additionally, 92% of all queries entered into search engines are long-tail keywords, which are more specific and often lead to higher conversion rates.
what is an example?
Okay picture this, if your business specialises in flowers, common search terms are:
- “flower gift”
- “flower gift delivery”
- “flowers near me”
- “Flower bouquet”
Sometimes search terms can be combined with an area, and sometimes a country, for example:
- “flower gift chch”
- “flower gift delivery christchurch new zealand”
Continuing on with this scenario, if you look these keyword phrases up and your business that delivers flowers in Christchurch does not show on the first page, then I would suggest you keep reading…
how to figure out if your website is doing well, or not...
To see where your website stands in search results, start by going to www.google.co.nz and typing in some key terms related to your business.
If your website appears among the first few results, you’re doing great! However, if you’re not on the first page, most users won’t find you, as only about 25% of people go past the first page of search results.
It’s important to remember that search engines like Google personalise search results based on your browsing history and preferences.
To get an unbiased view of where your website stands, use Google Chrome’s Incognito mode. This mode prevents Google from using your browsing history to influence search results, giving you a clearer picture of your website’s actual ranking (because who doesn’t look up their own website all the time as a business owner?).
Using this method will help you understand your website’s visibility and identify areas for improvement in your SEO strategy.
so I need to put keywords everywhere on my website?
