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From One Truck to a Fleet – the Digital Engine Behind AMS’s Growth

Case Study: Affordable Moving Solutions Christchurch

Josh started AMS with one truck, a self-built GoDaddy website, and a blocked Google Ads account. We rebuilt everything from the ground up, website, ads, SEO, and social — as one connected system.

The results speak for themselves. Google Ads now convert at 33.44%. Organic search continues to reduce reliance on paid traffic. And on social, campaigns like the Free Sh*t Game helped AMS build something most brands can’t buy, genuine local community.

Today, AMS is a recognised, respected and recommended Christchurch brand, with a full team and fleet.

Client

Affordable Moving Solutions

Services

Strategy, Website design & development, Google ads, Meta ads, SEO/AIO, Social media management, Email marketing, Local SEO

Since

2022

Industry

Moving Company

Softwares Worked Within

WordPress, MoverMate, Mailchimp, Google Ads, Meta Business

Website

affordablemoving.co.nz
Affordable Moving Solutions website design

What we did

Strategy & Ongoing Partnership

  • Built a full digital strategy from the ground up — covering website, ads, SEO, social, and email as one connected system.
  • Regular strategy sessions to review performance, identify opportunities, and keep the business moving forward.

Comprehensive Audit & Website Development

  • Worked closely with the AMS team to design a site that reflects their culture, values, and Kiwi spirit.
  • Implemented a streamlined booking system to make it easy for customers to get a quote and convert.

Local Search Visibility & Optimisation

  • Optimised Google Business Profile and local SEO signals to increase visibility for Christchurch moving searches.
  • Built consistent local search presence to drive organic traffic and reduce reliance on paid ads over time.

Google Ads & Meta Campaigns

  • Launched targeted Google Ads campaigns focused on high-intent keywords — people actively searching for moving services in Christchurch.
  • A/B tested ad copy, landing pages, and forms to reach a 33.44% Google Ads conversion rate.
  • Tailored Meta campaigns to reach and re-engage local audiences, driving relevant leads and enquiries.

Email Marketing

  • Developed and managed email newsletters to stay front of mind, nurture leads, and keep the AMS community engaged.

SEO & AI Search Optimisation

  • Optimised site content and structure to rank in traditional search and appear as a cited source in AI-generated answers.
  • Built content with clear entities, locations, and outcomes so tools like ChatGPT, Gemini, and Google’s AI Overviews can accurately reference AMS.

Social Media Management

  • Managed social content that highlights AMS’s personality, reliability, and community focus.
  • Cross-posted strategically across platforms to maximise reach without doubling the workload.

Local Community Engagement

  • Introduced the Free Sh*t Game to build genuine local excitement and social reach.
  • Developed the Locals Supporting Locals initiative to deepen community ties and build long-term loyalty.

The outcome

Affordable Moving Solutions is now one of Christchurch’s most recognised moving companies — known for reliability, community spirit, and showing up everywhere their customers are looking.

Google Ads convert at 33.44%. Organic search keeps growing, compounding month on month. Their Google Business Profile drives consistent local visibility. And their social presence — built on genuine community initiatives — has earned them something no ad budget can manufacture: real local trust.

AMS went from one truck and a blocked ad account to a full team, a full fleet, and a digital system that works while they work.

That’s what connected strategy looks like.

We’ve been working with Anna and the team at Innovate Digital for nearly four years, and they’ve been with us right from the very beginning of our business journey. From building our original website to managing our Google Ads, SEO, social media, brochure and business card design, they’ve truly been a one-stop shop for all our marketing needs.

What stands out most is the genuine care and support Anna provides. Regular check-ins, honest feedback, and a real commitment to helping our business grow have made Innovate Digital feel like an extension of our whānau. Thanks to their expertise, we’ve consistently generated quality leads and attracted new clients.

If you’re looking for a marketing team that is knowledgeable, proactive, and genuinely invested in your success, I couldn’t recommend Anna and Innovate Digital highly enough.

Josh Moulson - owner Affordable Moving Solutions
Josh Moulson
Owner
AMS today