Website design and development
Strategy
Social media marketing
Email marketing
Google ads
Meta ads
SEO/AIO
The brief was clear from the start: build something that actually worked. The existing website wasn’t converting, Google Ads were blocked and going nowhere, and the brand had no real presence beyond word of mouth.
We started from scratch – new website, new brand direction, new ad strategy, new SEO foundation. The goal wasn’t just a better-looking site. It was a complete digital system that could generate consistent leads, build community trust, and scale with the business.
The website was built to reflect what makes AMS different – a personable, authentic brand with genuine Christchurch roots, combined with a seamless online booking solution that converts visitors into customers. No corporate template. No generic moving company aesthetic.
Google Ads were rebuilt from the ground up with a strategy-first approach, targeting users actively searching for moving services at exactly the right moment. The campaign now runs a conversion rate of 30.68% – well above industry benchmarks.
SEO was built in from day one, driving organic rankings across Google and other search engines and reducing reliance on paid traffic over time.
On social, we helped AMS build something rare – a genuine community. Initiatives like the Free Sh*t Game and Locals Supporting Locals gave the brand a human face and real local credibility, turning customers into advocates and advocates into referrals.
The result is a business that’s grown from one person and a truck into a well-known Christchurch brand with a full team and a fleet – and a digital presence that continues to compound in value.