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$30,000 in 8 Weeks. No Ads. Just a Website Rebuild for Carpet Now

Case Study: Carpet Now

Leigh and Ben had been running Carpet Now on word of mouth and direct networking. It was working — but it wasn’t scalable. The old Squarespace site wasn’t getting traffic, wasn’t converting visitors, and wasn’t doing anything to bring new customers in.

They knew something needed to change but weren’t sure what, why or how.

Case Study - Carpet Now - Website Rebuild

Client

Carpet Now

Services

Strategy, Website design & development, SEO/AIO

Since

2025

Industry

Carpet

Softwares Worked Within

WordPress

Website

www.carpetnow.co.nz

What we did

Ben and Leigh had built Carpet Now on relationships and reputation. What they didn’t have was a website that reflected the quality of their business — or did anything to bring new customers in.

The old Squarespace site had almost no photos of actual carpet or flooring. For a mobile flooring company, that’s a serious problem. Customers couldn’t see the products, couldn’t visualise the options, and had no reason to stay on the page or make an enquiry.

We fixed that — and built the right foundations while we were at it.

Strategy & Discovery

  • Mapped out how Carpet Now’s customers actually search and what they need to see before making an enquiry.
  • Identified the core USP — a fully mobile showroom that comes to you — and made that the centrepiece of the entire site.

Website Design & Development

  • Designed and built a clean, professional website — straightforward, fast, and built to convert.
  • Real photos of their products, their team, and their work throughout — so visitors immediately understand what Carpet Now does and why they should choose them.
  • Clear service pages structured around how customers search, not how the business describes itself internally.
  • A frictionless enquiry form that actually gets used.
  • Fully mobile-friendly — because their customers are booking from their phones.

SEO

  • Built in SEO and AI foundations — keywords, page structure, meta data, all aligned to how Christchurch homeowners search for flooring.
  • Structured for long-term organic growth

What’s Next

With the foundations in place, next we scale it.

  • Targeted Google Ads campaigns to drive consistent, qualified leads
  • GoHighLevel CRM setup and automations to save time and simplify their operations
  • Automated follow-ups, SMS notifications, and online booking — so no lead goes cold and every customer gets a great experience

The outcome

$30,000 gross profit in the first 8 weeks after launch.

From a website that didn’t exist in any meaningful way to a genuine lead generation tool — in under two months.

No paid ads. No CRM. Just a well-built, properly optimised website doing what a website should do.

Client Feedback

For any businesses out there that want some serious horsepower added to their business then you’ve just landed on the mothership.
Anna and her team are super professional, accurate and creative it really takes things to the next level and knocks it out of the park!!!

I was a super analogue, direct marketing/networking person and the traction Anna got us through our fully revamped website generated $30,000 gross profit in the first 8 weeks after launch.

Now that was impressive and Anna is embarking on the next phase of our strategy with the company CRM and Optimization “stuff” (told you I wasn’t a tech person).

If you’re considering anything in this arena to grow your business and want to earn more profit then stop reading this and get on the phone to Anna.

Leigh Andrews, Director, Carpet Now