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Understanding greenwashing: navigating sustainability in business
Businesses are under pressure to appear eco-friendly, but misleading sustainability claims (a.k.a greenwashing) can blur the truth.
5 common website mistakes
Is your website set up correctly? A small mistake can mean lost sales, lower Google rankings, or confused visitors. Let’s make sure it’s working as hard as you are!
Are Pop-Ups Ruining your SEO Ranking?
SEO is a tricky game. Even when your site seems optimised, are you turning visitors into customers? Could pop-ups be hurting your rankings? Let’s dive in!
8 steps to building a great website
Many businesses know they need a website to reach their audience and sell. But what they often miss are the key foundations that drive real growth.
The Instagram Algorithm has changed…
Social media’s always changing, shaping how we connect, share, and engage with each other. It’s important to keep up!
Should we all be using TikTok??
Whether a business should be on TikTok largely depends on its target audience, marketing objectives, and capacity for creative content.
The importance of Social Media
Social media has opened up a whole new world for businesses to promote and sell globally. For entrepreneurs, it’s not just about having a website — it’s about getting active and engaging on different platforms.
5 ways to support small businesses
Supporting small businesses has lots of great advantages that also help support you in the process. It’s better for your local neighbourhood, better for the environment and better for your local economy.
Is this the end of Facebook and Instagram Shops?
On April 27, 2023, Meta announced that Shops will no longer be supported in New Zealand. For years, businesses relied on Facebook and Instagram to create online stores and let customers shop off-platform.