About Us

Established in 2009 as Kiwi Web Works and rebranded as Innovate Digital in 2021, we are a website design and digital marketing company based in Christchurch.  We strive to offer an innovative approach to an ever changing digital world, along with a friendly, professional service to help businesses grow throughout New Zealand.

We’re proud to have been helping Kiwis like you grow their businesses for over 12 years.

What we do

Our small team of developers have extensive experience in website design and digital marketing.

We have worked with a diverse range of clients throughout New Zealand – accountants, iSites, online stores, wedding planners, mechanics, real estate, beauticians, tour operators and accommodations.

We offer cutting edge websites that are powerful sales tools, alongside effective and measured digital marketing strategies.

View our Work

Why choose us

We believe in our points of difference.

Our services are end-to-end, so you can be confident that you have everything in place for an effective digital presence.

We’re honest and won’t sell you what you don’t need – but we’ll be straight up with you on what you do need.

Our friendly helpful service starts with a chat – about what you have and what you want to achieve. We’ll then tailor a solution to fit you and your business.

We understand that the web can be very confusing and intimidating and try to use easy terms that you can understand.

Meet Anna

Anna is the primary face of the business with more than 20 years experience in IT business management, website design and digital marketing.

Anna Hayes - Website designer and digital marketer

Our Core Values

Our business is built on our core values of Integrity, Innovation, Excellence and Responsibility.


To be honest and always act with integrity.


To strive for continuous improvement and innovation.


To aspire to excellence in all we do.


To give back and protect the environment.

“I have found Innovate Digital to be the best company I have ever known, when it comes to web design. My site is amazing – it’s what I wanted all along; clean, easy to navigate and inviting.” Donna, NZ Dream Weddings

Sustainability and Tourism

Here at Innovate Digital, we believe in being “kiwi” and love to help promote New Zealand, New Zealanders and New Zealand Businesses … whenever and wherever we can. We proudly work directly with New Zealand Tourism Guide, a leading online tourism directory, as well as Love New Zealand a portal for New Zealand information, and various iSites.

We also try to employ sustainable business practices, reducing printed documents and choosing to use email where possible. We recycle our old electronics, support local charities and organisations and the planting of native trees and shrubs.

Proud Supporters of

Approved Supplier UpstreamNZ
Proud supporters of the Special Children's Christmas Party
We support Life Education Trust