JAN-PRO is one of the world’s largest commercial cleaning franchise networks, with Ed Crothall owning and operating the national licence here in New Zealand.
But the website told none of that story.
It was corporate, American, and built on a generic WordPress template that could have belonged to any franchise in any country. No local voice. No brand story. No sense of who was actually behind the work.
The bigger problem? JAN-PRO’s business is built on trust and relationships. Commercial cleaning contracts are won and kept because of local ownership and local accountability, not a head office overseas. The old site undercut exactly the thing that made the business credible.
JAN-PRO needed a brand and a website that felt as locally owned as the business actually is.
Working with Anna and the team at Innovate Digital is epic. We worked on taking a website from 1998 to 2025 and the transformation was jaw dropping. Specifically, what Anna does a great job of is taking your ideas and making them better – using big picture strategy to deliver a great result. Couldn’t be more stoked.
