Social media, the dynamic landscape where digital conversations unfold, has become an ever-evolving realm that continually shapes and reshapes how we connect, share, and engage.
In the midst of this virtual universe, the algorithms governing platforms like Instagram are no exception to change….
But there is no need to panic!
Things change all the time…especially on Social Media.
Changes always have their benefits and draw-backs, but this change might be beneficial for everyone!
Alright, let’s see what has changed around here…
Old content is the new, new?
Instagram users have started to notice that their posts and reels from awhile ago are receiving some traction once again…
Posts used to have a really short lifespan, now it looks like more and more posts are getting prolonged lifespans and therefore receiving more likes and comments as time goes on…
This adjustment has essentially transformed the narrative of what’s considered new and relevant on the platform.
Unlike the previous focus on showcasing the latest posts, the algorithm now recognises the enduring value of older content, surfacing it more frequently in users’ feeds.
This shift aligns with a more chronological approach, allowing users to rediscover and engage with content they may have missed during its initial posting.
Brands and content creators are now finding that the lifespan of their posts extends beyond the immediate, emphasising the importance of crafting content with lasting appeal.
So what does this mean?
It’s time to head to the drawing board and consider a few things…
Now that we know this, it is important to prioritise making good quality, evergreen content!
Make content that your audience will enjoy and engage with no matter whether they see it the second it was posted, or months down the track.
It’s time to start thinking long-term.
This encourages creators to craft content that transcends the fleeting trends, fostering a deeper connection with audiences.
A timeless approach involves creating content that remains relevant and engaging beyond its initial posting, resonating with users who may discover it long after its publication date.
As a result, content creators are prompted to focus on narratives, visuals, and messages with lasting impact, ensuring that their contributions to the platform possess a longevity that goes beyond the immediacy of the social media feed.
This evolution not only challenges the conventional notions of ‘newness’ but also cultivates a space for meaningful, enduring content that stands the test of time in the dynamic realm of Instagram.
What are some examples or ideas?
Evergreen content is designed to remain relevant and valuable to your audience over an extended period.
Here are some ideas for creating evergreen content:
1- Educational Guides and Tutorials:
- Craft in-depth guides or tutorials related to your industry or niche. These can serve as go-to resources for beginners and seasoned professionals alike.
2- How-to Videos:
- Create video content that demonstrates how to perform specific tasks, solve common problems, or achieve particular goals. Videos are engaging and can have a lasting impact.
3- Industry Insights and Trends:
- Write articles or create infographics discussing timeless principles, best practices, or enduring trends within your industry.
4- FAQs and Q&A Sessions:
- Compile a list of frequently asked questions and provide detailed, informative answers. Alternatively, host Q&A sessions to address queries from your audience.
5- Case Studies:
- Showcase successful projects, client stories, or case studies. These narratives often remain relevant as long as the underlying principles and strategies hold true.
6- Resource Lists:
- Curate lists of valuable resources, tools, or books that your audience can refer to over time. Ensure that the resources you recommend maintain their relevance.
7- Historical Reflections:
- Explore historical events or milestones related to your industry. Reflecting on the past can offer insights that continue to hold relevance.
8- Expert Interviews:
- Conduct interviews with industry experts or thought leaders. Insights shared in these interviews often withstand the test of time.
9- Foundational Content:
- Develop content that serves as a foundation for understanding key concepts or principles within your niche. This can be valuable to both beginners and those seeking a refresher.
10- Checklists and Templates:
- Provide practical tools such as checklists, templates, or worksheets that your audience can use repeatedly.
Remember, the key to evergreen content is to focus on topics and themes that won’t become quickly outdated.
While staying relevant to your niche, aim to create content that maintains its value and usefulness for an extended period.
Summary
The shift towards showcasing older content more prominently has challenged conventional notions of ‘newness’ on the platform.
This alteration encourages content creators to adopt a more timeless and evergreen approach, emphasising the enduring value of their posts.
We delved into the implications of this evolution, noting how it fosters a deeper connection with audiences and prompts creators to craft content with lasting appeal.
Additionally, we discussed ideas for evergreen content, highlighting strategies such as educational guides, how-to videos, industry insights, and more.
Overall, the discourse underscored the dynamic nature of social media and the importance of adapting content strategies to align with the evolving algorithms and user preferences.
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