As digital marketing has evolved, many wondered whether email marketing would become obsolete in favour of newer platforms like social media. The truth is, email marketing isn’t just surviving—it’s thriving.
When it comes to online marketing, sometimes less really is more! The KISS principle — Keep It Simple, Stupid — might sound blunt, but it’s a winning formula for cutting through the noise and getting straight to what matters.
If you’re a small or medium-sized business owner wondering whether you should invest the time and effort into building one, the answer is a resounding yes. Why? Because a well-crafted strategy is your roadmap to success.
If your webpage doesn’t target specific keywords or phrases, it won’t attract much organic (also known as unpaid) traffic from search engines like Google. Search engines show users content that closely matches their queries, so it’s crucial to focus on relevant keywords.
Building a great website is just the beginning of having a successful online presence. Even when your website looks fantastic, the next step is ensuring it reaches your target audience and turns visitors into loyal customers.
In today’s market, the pressure to appear as environmentally friendly can tempt businesses into practices that border on greenwashing – a form of advertising or marketing that misleads consumers with claims of sustainability.