Is this the end of Facebook and Instagram Shops?
On April 27 2023, Meta dropped the shattering news that Shops will no longer be supported in New Zealand going forward. For years, businesses have enjoyed the simplicity of creating online stores through Facebook and Instagram and having their clients complete their shopping experience off-platform....
How to Track Important Actions with Google Tag Manager
Google Tag Manager is a free tool from Google that allows you to easily add and manage tracking codes or "tags" on your website without having to edit the website code directly. You can even manage this yourself, saving time and resources....
5 Things to Do For Your Business Before Closing This Christmas
Christmas, it's such a busy time of year! Suppliers and consumers alike are flat out. Consumers are kicking into full buying mode for Christmas; buying presents, booking holidays, thinking about martinis, beaches, comfy clothes and all the junk food and alcohol they're going to eat and drink. Businesses...
How to Create a Landing Page
A landing page is a very important part of your digital marketing campaign. This landing page is where you will send the targetted traffic you have sourced with a carefully targetted message. This page will contain the same message as in your ad text, but...
How to grow your business with Google Ads
If you are trying to grow your business, then marketing your business online means you can target the right people at the right time in the right location. You can put your business in front of people searching with intent to buy, engage services, or...
Is having an email list important?
If you'd said to me a year ago that the most important client list you could have was your email list, I would have laughed and truly thought you were joking. "Email is dead" I would have said, "you're better off marketing through Google, Facebook,...
How to Engage with Customers Online
With up to 61% of business transactions coming from repeat customers, its important to learn how to engage with your customers online effectively. We'v put together 8 points of action to help you work out how....
10 Best Ways to Market your Business Online
These days when we want to learn about something, buy something, find somewhere or connect with someone - we turn directly to our mobile phone or computer. Printed mediums are largely vanishing into the ether of history, as the digital world becomes the new norm. So what are...
11 Tips for a Website that Converts
Most business owners understand that they need to have a website for their business. Sometimes this is part of a very clear marketing strategy, other times its a vague understanding that people are searching for goods and services online, and therefore they need to be...
How to improve your local ranking with Google Business
Around 46% of searches on Google have local intent. That means people are looking for businesses like yours in their area. If your business isn't coming up in local searches like these on Google Business Listings, you are missing out!...